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  1. 1

    Vicarious goal fulfillment when the mere presence of a healthy option leads to an ironically indulgent decision. per Wilcox, Keith

    Article

    Vicarious goal fulfillment when the mere presence of a healthy option leads to an ironically indulgent decision.
  2. 2

    Why do consumers buy counterfeit luxury brands?. per Wilcox, Keith

    Article

    Why do consumers buy counterfeit luxury brands?.
  3. 3

    Indulgence or self-control A dual process model of the effect of incidental pride on indulgent choice. per Wilcox, Keith

    Article

    Indulgence or self-control A dual process model of the effect of incidental pride on indulgent choice.
  4. 4

    Are close friends the enemy? Online social networks, self-esteem, and self-control. per Wilcox, Keith

    Article

    Are close friends the enemy? Online social networks, self-esteem, and self-control.
  5. 5

    How being busy can increase motivation and reduce task completion time. [article]. per Wilcox, Keith

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    How being busy can increase motivation and reduce task completion time. [article].

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