Factors that cause the differences of mark-up levels among selected sari-sari stores in Tacloban City di Abud, Gladys D., Accion, Melody Jane, Agang, May Catherine T., Baclayo, Hazel T., Batingal, Cecile Evemary S., Beniga, Madel Sandy Novem J., Ching, Jerome B., Estur, Marianne Lei C., Napoles, Adele Sheila A., Sabornido, Maricris D., Uraga, Patima, Vacio, Japhet L., Villotes, Visabelle G.

The corporate blueprint of DOTA Corporation Scoop 'n Swirl di Abud, Gladys D., Accion, Melody Jane B., Agang, May Catherine T., Aro, DJ Kates R., Baclayo, Hazel T., Batingal, Cecile Evemary S., Beniga, Madel Sandy Novem J., Borja, Margrethe Dominique A., Busa, Jan Mark B., Ching, Jerome B., Delis, Dexter R., Estur, Marianne Lei C., Gordo, Reah D., Grande, Leilanie F., Jolejole, Katrina R., Macanip, Dioville S., Mado, Danna Flor U., Napoles, Adele Sheila A., Negado, Carlo Angelo T., Sabornido, Maricris D., Uraga, Patima T., Vacio, Japhet L., Villotes, Visabelle G.