Factors that cause the differences of mark-up levels among selected sari-sari stores in Tacloban City af Abud, Gladys D., Accion, Melody Jane, Agang, May Catherine T., Baclayo, Hazel T., Batingal, Cecile Evemary S., Beniga, Madel Sandy Novem J., Ching, Jerome B., Estur, Marianne Lei C., Napoles, Adele Sheila A., Sabornido, Maricris D., Uraga, Patima, Vacio, Japhet L., Villotes, Visabelle G.

The corporate blueprint of DOTA Corporation Scoop 'n Swirl af Abud, Gladys D., Accion, Melody Jane B., Agang, May Catherine T., Aro, DJ Kates R., Baclayo, Hazel T., Batingal, Cecile Evemary S., Beniga, Madel Sandy Novem J., Borja, Margrethe Dominique A., Busa, Jan Mark B., Ching, Jerome B., Delis, Dexter R., Estur, Marianne Lei C., Gordo, Reah D., Grande, Leilanie F., Jolejole, Katrina R., Macanip, Dioville S., Mado, Danna Flor U., Napoles, Adele Sheila A., Negado, Carlo Angelo T., Sabornido, Maricris D., Uraga, Patima T., Vacio, Japhet L., Villotes, Visabelle G.