Showing 1 - 1 results of 1 for search 'Van den Putte, Bas', query time: 0.01s Refine Results
  1. 1

    What matters most in advertising campaigns? The relative effect of media expenditure and message content strategy. by Van den Putte, Bas

    Article

    What matters most in advertising campaigns? The relative effect of media expenditure and message content strategy.

Search Tools: