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  1. 1

    Experts are more persuasive when they're less certain. per Tormala, Zakary

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    Experts are more persuasive when they're less certain.
  2. 2

    How certainty transforms persuasion. per Tormala, Zakary L.

    Article

    How certainty transforms persuasion.
  3. 3

    The Preference potential.[article]. per Tormala, Zakary L.

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    The Preference potential.[article].

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