Showing 1 - 6 results of 6 for search 'Tellis, Gerard J.', query time: 0.01s Refine Results
  1. 1

    Effective advertising understanding when, how, and why advertising works by Tellis, Gerard J. 1950-

    Published 2004
    Book

    Effective advertising understanding when, how, and why advertising works
  2. 2

    Will & vision how latecomers grow to dominate markets by Tellis, Gerard J. 1950-

    Published 2002
    Book

    Will & vision how latecomers grow to dominate markets
  3. 3

    Advertising and sales promotion strategy by Tellis, Gerard J.

    Published 1998
    Book

    Advertising and sales promotion strategy
  4. 4

    Advertising and sales promotion strategy by Tellis, Gerard J. 1950-

    Published 1998
    Book

    Advertising and sales promotion strategy
  5. 5

    Radical innovation across nations the preeminence of corporate culture. by Tellis, Gerard J.

    Published in Journal of marketing
    Article

    Radical innovation across nations the preeminence of corporate culture.
  6. 6

    Does quality win? Network effects versus quality in high-tech markets. by Tellis, Gerard J.

    Article

    Does quality win? Network effects versus quality in high-tech markets.

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