The radio & television commercial по Book, Albert C.

The radio & television commercial по Book, Albert C.

Essentials of advertising strategy по Schultz, Don E.

The new marketing paradigm по Schultz, Don E., Lauterborn, Robert F., Tannenbaum, Stanley I.

Integrated marketing communications по Schultz, Don E.

Essentials of advertising strategy по Schultz, Don E., Tannenbaum, Stanley I.

Essentials of advertising strategy по Schultz, Don E.

The radio & television commercial по Book, Albert C.

The radio and television commercial по Book, Albert C.

The radio & television commercial по Book, Albert C., Cary, Norman D., Tannenbaum, Stanley I.