The radio & television commercial od Book, Albert C.

The radio & television commercial od Book, Albert C.

Essentials of advertising strategy od Schultz, Don E.

The new marketing paradigm od Schultz, Don E., Lauterborn, Robert F., Tannenbaum, Stanley I.

Integrated marketing communications od Schultz, Don E.

Essentials of advertising strategy od Schultz, Don E., Tannenbaum, Stanley I.

Essentials of advertising strategy od Schultz, Don E.

The radio & television commercial od Book, Albert C.

The radio and television commercial od Book, Albert C.

The radio & television commercial od Book, Albert C., Cary, Norman D., Tannenbaum, Stanley I.