The radio & television commercial 著者: Book, Albert C.

The radio & television commercial 著者: Book, Albert C.

Essentials of advertising strategy 著者: Schultz, Don E.

The new marketing paradigm 著者: Schultz, Don E., Lauterborn, Robert F., Tannenbaum, Stanley I.

Integrated marketing communications 著者: Schultz, Don E.

Essentials of advertising strategy 著者: Schultz, Don E., Tannenbaum, Stanley I.

Essentials of advertising strategy 著者: Schultz, Don E.

The radio & television commercial 著者: Book, Albert C.

The radio and television commercial 著者: Book, Albert C.

The radio & television commercial 著者: Book, Albert C., Cary, Norman D., Tannenbaum, Stanley I.