The radio & television commercial di Book, Albert C.

The radio & television commercial di Book, Albert C.

Essentials of advertising strategy di Schultz, Don E.

The new marketing paradigm di Schultz, Don E., Lauterborn, Robert F., Tannenbaum, Stanley I.

Integrated marketing communications di Schultz, Don E.

Essentials of advertising strategy di Schultz, Don E., Tannenbaum, Stanley I.

Essentials of advertising strategy di Schultz, Don E.

The radio & television commercial di Book, Albert C.

The radio and television commercial di Book, Albert C.

The radio & television commercial di Book, Albert C., Cary, Norman D., Tannenbaum, Stanley I.