The radio & television commercial par Book, Albert C.

The radio & television commercial par Book, Albert C.

Essentials of advertising strategy par Schultz, Don E.

The new marketing paradigm par Schultz, Don E., Lauterborn, Robert F., Tannenbaum, Stanley I.

Integrated marketing communications par Schultz, Don E.

Essentials of advertising strategy par Schultz, Don E., Tannenbaum, Stanley I.

Essentials of advertising strategy par Schultz, Don E.

The radio & television commercial par Book, Albert C.

The radio and television commercial par Book, Albert C.

The radio & television commercial par Book, Albert C., Cary, Norman D., Tannenbaum, Stanley I.