The radio & television commercial por Book, Albert C.

The radio & television commercial por Book, Albert C.

Essentials of advertising strategy por Schultz, Don E.

The new marketing paradigm por Schultz, Don E., Lauterborn, Robert F., Tannenbaum, Stanley I.

Integrated marketing communications por Schultz, Don E.

Essentials of advertising strategy por Schultz, Don E., Tannenbaum, Stanley I.

Essentials of advertising strategy por Schultz, Don E.

The radio & television commercial por Book, Albert C.

The radio and television commercial por Book, Albert C.

The radio & television commercial por Book, Albert C., Cary, Norman D., Tannenbaum, Stanley I.