The radio & television commercial von Book, Albert C.

The radio & television commercial von Book, Albert C.

Essentials of advertising strategy von Schultz, Don E.

The new marketing paradigm von Schultz, Don E., Lauterborn, Robert F., Tannenbaum, Stanley I.

Integrated marketing communications von Schultz, Don E.

Essentials of advertising strategy von Schultz, Don E., Tannenbaum, Stanley I.

Essentials of advertising strategy von Schultz, Don E.

The radio & television commercial von Book, Albert C.

The radio and television commercial von Book, Albert C.

The radio & television commercial von Book, Albert C., Cary, Norman D., Tannenbaum, Stanley I.