Principles of marketing an Asian perspective par Kotler, Philip, Armstrong, Gary, Ang, Swee Hoon, Tan, Chin Tiong, Yau, Oliver Hon-Ming, Leong, Siew Meng

Principles of marketing an Asian perspective par Kotler, Philip, Armstrong, Gary, Ang, Swee Hoon, Leong, Siew Meng, Tan, Chin Tiong

New Asian emperors the overseas chinese, their strategies and competitive advantages par Haley, George T.

Cases in marketing management and strategy an Asia-Pacific perspective par Quelch, John A., Leong, Siew Meng, Ang, Swee Hoon, Tan, Chin Tiong

Marketing insights for the Asia Pacific

Marketing management an Asian perspective par Kotler, Philip, Ang, Swee Hoon, Leong, Siew Meng, Tan, Chin Tiong