Showing 1 - 2 results of 2 for search 'Steenkamp, Jan-Benedict E.M', सवाल का समय: 0.01सेकंड परिणाम को परिष्कृत करें
  1. 1

    Don't be undersold!. द्वारा Steenkamp, Jan-Benedict E.M

    में प्रकाशित Harvard Business Review
    लेख

    Don't be undersold!.
  2. 2

    What makes consumers willing to pay a price premium for national brands over a private labels?. द्वारा Steenkamp, Jan-Benedict E.M

    में प्रकाशित Journal of marketing research
    लेख

    What makes consumers willing to pay a price premium for national brands over a private labels?.

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