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  1. 1

    Don't be undersold!. per Steenkamp, Jan-Benedict E.M

    Article

    Don't be undersold!.
  2. 2

    What makes consumers willing to pay a price premium for national brands over a private labels?. per Steenkamp, Jan-Benedict E.M

    Article

    What makes consumers willing to pay a price premium for national brands over a private labels?.

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