Showing 1 - 2 results of 2 for search 'Steenkamp, Jan-Benedict E.M', זמן שאילתה: 0.01s Refine Results
  1. 1

    Don't be undersold!. מאת Steenkamp, Jan-Benedict E.M

    הוצא לאור ב Harvard Business Review
    Article

    Don't be undersold!.
  2. 2

    What makes consumers willing to pay a price premium for national brands over a private labels?. מאת Steenkamp, Jan-Benedict E.M

    הוצא לאור ב Journal of marketing research
    Article

    What makes consumers willing to pay a price premium for national brands over a private labels?.

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