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Rust, Roland T.
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Rust, Roland T.
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Customer equity management
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Rust, Roland T.
Published 2005
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2
Service marketing
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Rust, Roland T.
Published 1996
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Service marketing
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Rust, Roland T.
Published 1996
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Service quality new directions in theory and practice
Published 1994
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5
Advertising media models a practical guide
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Rust, Roland T.
Published 1986
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Related Subjects
Customer services
Marketing
Service industries
Advertising media planning
Consumer satisfaction
Customer equity
Management
Mathematical models
Quality control
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