The Oxford handbook of strategic sales and sales management

Strategic marketing по Cravens, David W.

Strategic marketing по Cravens, David W.

Marketing strategy and competitive positioning по Hooley, Graham J.

Table of contents only

Strategic marketing по Cravens, David W.

Strategic marketing по Cravens, David W., Piercy, Nigel

Strategic marketing по Cravens, David W., Piercy, Nigel

Market-led strategic change aguide to transforming the process of going to market по Piercy, Nigel F.

Tales from the marketplace stories of revolution, reinvention and renewal по Piercy, Nigel

Marketing strategy and competetive positioning по Hooley, Graham J.