The Oxford handbook of strategic sales and sales management

Strategic marketing por Cravens, David W.

Strategic marketing por Cravens, David W.

Marketing strategy and competitive positioning por Hooley, Graham J.

Table of contents only

Strategic marketing por Cravens, David W.

Strategic marketing por Cravens, David W., Piercy, Nigel

Strategic marketing por Cravens, David W., Piercy, Nigel

Market-led strategic change aguide to transforming the process of going to market por Piercy, Nigel F.

Tales from the marketplace stories of revolution, reinvention and renewal por Piercy, Nigel

Marketing strategy and competetive positioning por Hooley, Graham J.