The Oxford handbook of strategic sales and sales management

Strategic marketing 著者: Cravens, David W.

Strategic marketing 著者: Cravens, David W.

Marketing strategy and competitive positioning 著者: Hooley, Graham J.

Table of contents only

Strategic marketing 著者: Cravens, David W.

Strategic marketing 著者: Cravens, David W., Piercy, Nigel

Strategic marketing 著者: Cravens, David W., Piercy, Nigel

Market-led strategic change aguide to transforming the process of going to market 著者: Piercy, Nigel F.

Tales from the marketplace stories of revolution, reinvention and renewal 著者: Piercy, Nigel

Marketing strategy and competetive positioning 著者: Hooley, Graham J.