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  1. 1

    Advances in advertising research (Vol. 2) breaking new ground in theory and practice

    Publicat a Springer eBooks. (2011)
    Available for University of the Philippines Diliman via SpringerLink. Click here to access
    Electronic Resource

    Advances in advertising research (Vol. 2) breaking new ground in theory and practice
  2. 2

    Social influence model and electronic word of mouth pc versus mobile internet. per Okazaki, Shintaro

    Article

    Social influence model and electronic word of mouth pc versus mobile internet.
  3. 3

    Evolution in the usage of localised appeals. per Okazaki, Shintaro

    Article

    Evolution in the usage of localised appeals.
  4. 4

    The impact of the lost decade on advertising in Japan A grounded theory approach. per Okazaki, Shintaro

    Article

    The impact of the lost decade on advertising in Japan A grounded theory approach.
  5. 5

    Effects of displacement-reinforcement between traditional media, PC internet and mobile internet a quasi experiment in Japan. per Okazaki, Shintaro

    Article

    Effects of displacement-reinforcement between traditional media, PC internet and mobile internet a quasi experiment in Japan.

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