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  1. 1

    To each his own? How comparisons with others influence consumers' evaluations of their self-designed products. Yazar: Moreau, C. Page

    Makale

    To each his own? How comparisons with others influence consumers' evaluations of their self-designed products.
  2. 2

    It's the thought (and the effort) that counts How customizing for others differs from customizing for oneself. Yazar: Moreau, C. Page

    Yayımlandı Journal of marketing
    Makale

    It's the thought (and the effort) that counts How customizing for others differs from customizing for oneself.

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