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  1. 1

    To each his own? How comparisons with others influence consumers' evaluations of their self-designed products. מאת Moreau, C. Page

    הוצא לאור ב Journal of consumer research
    Article

    To each his own? How comparisons with others influence consumers' evaluations of their self-designed products.
  2. 2

    It's the thought (and the effort) that counts How customizing for others differs from customizing for oneself. מאת Moreau, C. Page

    הוצא לאור ב Journal of marketing
    Article

    It's the thought (and the effort) that counts How customizing for others differs from customizing for oneself.

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