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  1. 1

    To each his own? How comparisons with others influence consumers' evaluations of their self-designed products. por Moreau, C. Page

    Artículo

    To each his own? How comparisons with others influence consumers' evaluations of their self-designed products.
  2. 2

    It's the thought (and the effort) that counts How customizing for others differs from customizing for oneself. por Moreau, C. Page

    Publicado en Journal of marketing
    Artículo

    It's the thought (and the effort) that counts How customizing for others differs from customizing for oneself.

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