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  1. 1

    To each his own? How comparisons with others influence consumers' evaluations of their self-designed products. by Moreau, C. Page

    Article

    To each his own? How comparisons with others influence consumers' evaluations of their self-designed products.
  2. 2

    It's the thought (and the effort) that counts How customizing for others differs from customizing for oneself. by Moreau, C. Page

    Published in Journal of marketing
    Article

    It's the thought (and the effort) that counts How customizing for others differs from customizing for oneself.

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