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  1. 1

    A Concise guide to market research the process, data, and methods using IBM SPSS statistics por Mooi, Erik

    Publicado en Springer eBooks. (2011)
    Available for University of the Philippines Diliman via SpringerLink. Click here to access
    Electronic Resource

    A Concise guide to market research the process, data, and methods using IBM SPSS statistics
  2. 2

    Contract specificity and its performance implications. por Mooi, Erik A.

    Publicado en Journal of marketing
    Artigo

    Contract specificity and its performance implications.

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