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  1. 1

    Enjoy! Hedonic consumption and compliance with assertive messages. Yazar: Kronrod, Ann

    Makale

    Enjoy! Hedonic consumption and compliance with assertive messages.
  2. 2

    "Wii will rock you!" The use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption. Yazar: Kronrod, Ann

    Makale

    "Wii will rock you!" The use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption.

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