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  1. 1

    Enjoy! Hedonic consumption and compliance with assertive messages. by Kronrod, Ann

    Article

    Enjoy! Hedonic consumption and compliance with assertive messages.
  2. 2

    "Wii will rock you!" The use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption. by Kronrod, Ann

    Article

    "Wii will rock you!" The use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption.

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