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Kim, Kihan
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aaThe current practices in food advertising the usage and effectiveness of different advertising claims.
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aaaKim, Kihan
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International journal of advertising : quarterly review of marketing communication
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The current practices in food advertising the usage and effectiveness of different advertising claims.
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Kim, Kihan
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The image management function of sponsorship A general theoretical framework.
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Kim, Kihan
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International journal of advertising : quarterly review of marketing communication
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