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  1. 1

    Maintenance person or architect? The role of academic advertising research in building better understanding. od Kerr, Gayle

    Article

    Maintenance person or architect? The role of academic advertising research in building better understanding.
  2. 2

    An inside-out approach to integrated marketing communication An international analysis. od Kerr, Gayle

    Article

    An inside-out approach to integrated marketing communication An international analysis.

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