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  1. 1

    Maintenance person or architect? The role of academic advertising research in building better understanding. per Kerr, Gayle

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    Maintenance person or architect? The role of academic advertising research in building better understanding.
  2. 2

    An inside-out approach to integrated marketing communication An international analysis. per Kerr, Gayle

    Article

    An inside-out approach to integrated marketing communication An international analysis.

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