Marketing management por Kotler, Philip, Keller, Kevin Lane 1956-, Chernev, Alexander

Marketing management por Kotler, Philip, Chernev, Alexander, Keller, Kevin Lane 1956-

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Marketing management por Kotler, Philip, Keller, Kevin Lane 1956-

Marketing management por Kotler, Philip, Keller, Kevin Lane 1956-

Marketing management por Kotler, Philip, Keller, Kevin Lane 1956-

Strategic brand management building, measuring and managing brand equity por Keller, Kevin Lane 1956-

A framework for marketing management por Kotler, Philip

Marketing management por Kotler, Philip

Strategic brand management a European perspective por Keller, Kevin Lane 1956-, Aperia, Tony, Georgson, Mats

Marketing management por Kotler, Philip