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  1. 1

    Fables, fashions, and facts about advertising a study of 28 enduring myths per Jones, John Philip

    Publicat 2004
    Llibre

    Fables, fashions, and facts about advertising a study of 28 enduring myths
  2. 2

    The Advertising business operations, creativity, media planning, integrated communications

    Publicat 1999
    Llibre

    The Advertising business operations, creativity, media planning, integrated communications
  3. 3

    The Advertising business operations, creativity, media planning, integrated communications

    Publicat 1999
    Llibre

    The Advertising business operations, creativity, media planning, integrated communications
  4. 4

    How advertising works the role of research

    Publicat 1998
    Llibre

    How advertising works the role of research
  5. 5

    When ads work new proof that advertising triggers sales per Jones, John Philip

    Publicat 1995
    Llibre

    When ads work new proof that advertising triggers sales
  6. 6

    What's in a namen advertising and the concept of brands per Jones, John Philip

    Publicat 1986
    Llibre

    What's in a namen advertising and the concept of brands

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