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  1. 1

    Regulatory focus and attribute framing Evidence of compatibility effects in advertising. per Hui-Fei Lin

    Article

    Regulatory focus and attribute framing Evidence of compatibility effects in advertising.
  2. 2

    The effect of product placement on persuasion for mobile phone games. per Hui-Fei Lin

    Article

    The effect of product placement on persuasion for mobile phone games.

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