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  1. 1

    Testing behavioral hypothesis using an integrated model of grocery store shopping path and purchase behavior. por Hui, Sam K.

    Artigo

    Testing behavioral hypothesis using an integrated model of grocery store shopping path and purchase behavior.
  2. 2

    Deconstructing the "first moment of truth" Understanding unplanned consideration and purchase conversion using in-store video tracking. por Hui, Sam K.

    Artigo

    Deconstructing the "first moment of truth" Understanding unplanned consideration and purchase conversion using in-store video tracking.

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