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Social identity and the service - profit chain. 由 Homburg, Christian
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2
On the importance of complaint handling design A multi-level analysis of the impact. 由 Homburg, Christian
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The role of chief marketing officers for venture capital funding Endowing new ventures with marketing legitimacy. 由 Homburg, Christian
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Implementing the marketing concept at the employee - customer interface the role of customer need knowledge. 由 Homburg, Christian
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