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  1. 1

    Social identity and the service - profit chain. por Homburg, Christian

    Publicado en Journal of marketing
    Artigo

    Social identity and the service - profit chain.
  2. 2

    On the importance of complaint handling design A multi-level analysis of the impact. por Homburg, Christian

    Artigo

    On the importance of complaint handling design A multi-level analysis of the impact.
  3. 3

    The role of chief marketing officers for venture capital funding Endowing new ventures with marketing legitimacy. por Homburg, Christian

    Artigo

    The role of chief marketing officers for venture capital funding Endowing new ventures with marketing legitimacy.
  4. 4

    Implementing the marketing concept at the employee - customer interface the role of customer need knowledge. por Homburg, Christian

    Publicado en Journal of marketing
    Artigo

    Implementing the marketing concept at the employee - customer interface the role of customer need knowledge.

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