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Outpacing others When consumers value products based on relative usage frequency. af Hamilton, Rebecca W.
Udgivet i Journal of consumer researchKlassifikationsnummer: loading...
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When 2+2 is not the same as 1+3 variations in price sensitivity across components of partitioned prices. af Hamilton, Rebecca W.
Udgivet i Journal of marketing researchKlassifikationsnummer: loading...
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