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  1. 1

    Outpacing others When consumers value products based on relative usage frequency. per Hamilton, Rebecca W.

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    Outpacing others When consumers value products based on relative usage frequency.
  2. 2

    Managing yourself Bridging psychological distance. per Hamilton, Rebecca

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    Managing yourself Bridging psychological distance.
  3. 3

    When 2+2 is not the same as 1+3 variations in price sensitivity across components of partitioned prices. per Hamilton, Rebecca W.

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    When 2+2 is not the same as 1+3 variations in price sensitivity across components of partitioned prices.

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