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Gupta, Sunil 1958-
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Driving digital strategy a guide to reimagining your business
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Gupta, Sunil 1958-
Published 2018
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Managing customers as investments the strategic value of customers in the long run
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Gupta, Sunil 1958-
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Lehmann, Donald R.
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Business planning
Customer relations
Management
Marketing
Relationship marketing
Strategic planning
Technological innovations
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