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  1. 1

    How and when alphanumeric brand names affect consumer preferences. by Gunasti, Kunter

    Article

    How and when alphanumeric brand names affect consumer preferences.
  2. 2

    How inferences about missing attributes decrease the tendency to defer choice and increase purchase probability. by Gunasti, Kunter

    Article

    How inferences about missing attributes decrease the tendency to defer choice and increase purchase probability.

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