Showing 1 - 5 results of 5 for search 'Gummesson, Evert 1936-', Forespørselstid: 0.01s Refine Results
  1. 1

    Qualitative methods in management research af Gummesson, Evert 1936-

    Udgivet 2000
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    Qualitative methods in management research
  2. 2

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm af Gummesson, Evert 1936-

    Udgivet 1999
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    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm
  3. 3

    Service quality in hospitality organizations

    Udgivet 1996
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    Service quality in hospitality organizations
  4. 4

    Qualitative methods in management research af Gummesson, Evert 1936-

    Udgivet 1991
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    Qualitative methods in management research
  5. 5

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy af Gummesson, Evert 1936-

    Available for University of the Philippines Baguio - Institute of Managmement.Click here to access
    Electronic Resource

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy

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