نتائج البحث - Gummesson, Evert 1936-

Qualitative methods in management research حسب Gummesson, Evert 1936-

Qualitative methods in management research حسب Gummesson, Evert 1936-

Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm حسب Gummesson, Evert 1936-

Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy حسب Gummesson, Evert 1936-

Available for University of the Philippines Baguio - Institute of Managmement.Click here to access

Qualitative methods in management research حسب Gummesson, Evert 1936-

Service quality in hospitality organizations