Showing 1 - 7 results of 7 for search 'Gummesson, Evert', 查询时间: 0.01s Refine Results
  1. 1

    Case theory in business and management reinventing case study research 由 Gummesson, Evert

    出版 2017
    图书

    Case theory in business and management reinventing case study research
  2. 2

    Qualitative methods in management research 由 Gummesson, Evert 1936-

    出版 2000
    图书

    Qualitative methods in management research
  3. 3

    Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm. 由 Gummesson, Evert

    出版 1999
    图书

    Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm.
  4. 4

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm 由 Gummesson, Evert 1936-

    出版 1999
    图书

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm
  5. 5

    Service quality in hospitality organizations

    出版 1996
    图书

    Service quality in hospitality organizations
  6. 6

    Qualitative methods in management research 由 Gummesson, Evert 1936-

    出版 1991
    图书

    Qualitative methods in management research
  7. 7

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy 由 Gummesson, Evert 1936-

    Available for University of the Philippines Baguio - Institute of Managmement.Click here to access
    Electronic Resource

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy

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