Showing 1 - 7 results of 7 for search 'Gummesson, Evert', čas poizvedbe: 0.01s Refine Results
  1. 1

    Case theory in business and management reinventing case study research od Gummesson, Evert

    Izdano 2017
    Knjiga

    Case theory in business and management reinventing case study research
  2. 2

    Qualitative methods in management research od Gummesson, Evert 1936-

    Izdano 2000
    Knjiga

    Qualitative methods in management research
  3. 3

    Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm. od Gummesson, Evert

    Izdano 1999
    Knjiga

    Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm.
  4. 4

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm od Gummesson, Evert 1936-

    Izdano 1999
    Knjiga

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm
  5. 5

    Service quality in hospitality organizations

    Izdano 1996
    Knjiga

    Service quality in hospitality organizations
  6. 6

    Qualitative methods in management research od Gummesson, Evert 1936-

    Izdano 1991
    Knjiga

    Qualitative methods in management research
  7. 7

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy od Gummesson, Evert 1936-

    Available for University of the Philippines Baguio - Institute of Managmement.Click here to access
    Electronic Resource

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy

Iskalna orodja: