A mostrar 1 - 9 resultados de 9 para a pesquisa 'Gummesson, Evert', tempo de pesquisa: 0.01seg Refinar resultados
  1. 1

    Case theory in business and management reinventing case study research Por Gummesson, Evert

    Publicado em 2017
    Livro

    Case theory in business and management reinventing case study research
  2. 2

    Qualitative methods in management research Por Gummesson, Evert 1936-

    Publicado em 2000
    Livro

    Qualitative methods in management research
  3. 3

    Qualitative methods in management research Por Gummesson, Evert 1936-

    Publicado em 2000
    Livro

    Qualitative methods in management research
  4. 4

    Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm. Por Gummesson, Evert

    Publicado em 1999
    Livro

    Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm.
  5. 5

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm Por Gummesson, Evert 1936-

    Publicado em 1999
    Livro

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm
  6. 6

    Total relationship marketing Por Gummesson,Evert

    Publicado em 1999
    Livro

    Total relationship marketing
  7. 7

    Service quality in hospitality organizations

    Publicado em 1996
    Livro

    Service quality in hospitality organizations
  8. 8

    Qualitative methods in management research Por Gummesson, Evert 1936-

    Publicado em 1991
    Livro

    Qualitative methods in management research
  9. 9

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy Por Gummesson, Evert 1936-

    Available for University of the Philippines Baguio - Institute of Managmement.Click here to access
    Electronic Resource

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy

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