検索結果 1 - 7 結果 / 7 検索語 'Gummesson, Evert', 処理時間: 0.01秒 結果の絞り込み
  1. 1

    Case theory in business and management reinventing case study research 著者: Gummesson, Evert

    出版事項 2017
    図書

    Case theory in business and management reinventing case study research
  2. 2

    Qualitative methods in management research 著者: Gummesson, Evert 1936-

    出版事項 2000
    図書

    Qualitative methods in management research
  3. 3

    Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm. 著者: Gummesson, Evert

    出版事項 1999
    図書

    Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm.
  4. 4

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm 著者: Gummesson, Evert 1936-

    出版事項 1999
    図書

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm
  5. 5

    Service quality in hospitality organizations

    出版事項 1996
    図書

    Service quality in hospitality organizations
  6. 6

    Qualitative methods in management research 著者: Gummesson, Evert 1936-

    出版事項 1991
    図書

    Qualitative methods in management research
  7. 7

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy 著者: Gummesson, Evert 1936-

    Available for University of the Philippines Baguio - Institute of Managmement.Click here to access
    Electronic Resource

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy

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