Mostra 1 - 9 risultati di 9 ricerca 'Gummesson, Evert', tempo di risposta: 0,01s Raffina i risultati
  1. 1

    Case theory in business and management reinventing case study research di Gummesson, Evert

    Pubblicazione 2017
    Libro

    Case theory in business and management reinventing case study research
  2. 2

    Qualitative methods in management research di Gummesson, Evert 1936-

    Pubblicazione 2000
    Libro

    Qualitative methods in management research
  3. 3

    Qualitative methods in management research di Gummesson, Evert 1936-

    Pubblicazione 2000
    Libro

    Qualitative methods in management research
  4. 4

    Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm. di Gummesson, Evert

    Pubblicazione 1999
    Libro

    Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm.
  5. 5

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm di Gummesson, Evert 1936-

    Pubblicazione 1999
    Libro

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm
  6. 6

    Total relationship marketing di Gummesson,Evert

    Pubblicazione 1999
    Libro

    Total relationship marketing
  7. 7

    Service quality in hospitality organizations

    Pubblicazione 1996
    Libro

    Service quality in hospitality organizations
  8. 8

    Qualitative methods in management research di Gummesson, Evert 1936-

    Pubblicazione 1991
    Libro

    Qualitative methods in management research
  9. 9

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy di Gummesson, Evert 1936-

    Available for University of the Philippines Baguio - Institute of Managmement.Click here to access
    Electronic Resource

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy

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