Showing 1 - 7 results of 7 for search 'Gummesson, Evert', זמן שאילתה: 0.02s Refine Results
  1. 1

    Case theory in business and management reinventing case study research מאת Gummesson, Evert

    יצא לאור 2017
    ספר

    Case theory in business and management reinventing case study research
  2. 2

    Qualitative methods in management research מאת Gummesson, Evert 1936-

    יצא לאור 2000
    ספר

    Qualitative methods in management research
  3. 3

    Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm. מאת Gummesson, Evert

    יצא לאור 1999
    ספר

    Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm.
  4. 4

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm מאת Gummesson, Evert 1936-

    יצא לאור 1999
    ספר

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm
  5. 5

    Service quality in hospitality organizations

    יצא לאור 1996
    ספר

    Service quality in hospitality organizations
  6. 6

    Qualitative methods in management research מאת Gummesson, Evert 1936-

    יצא לאור 1991
    ספר

    Qualitative methods in management research
  7. 7

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy מאת Gummesson, Evert 1936-

    Available for University of the Philippines Baguio - Institute of Managmement.Click here to access
    Electronic Resource

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy

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