Showing 1 - 7 results of 7 for search 'Gummesson, Evert', tempo de consulta: 0.01s Limitar resultados
  1. 1

    Case theory in business and management reinventing case study research por Gummesson, Evert

    Publicado 2017
    Libro

    Case theory in business and management reinventing case study research
  2. 2

    Qualitative methods in management research por Gummesson, Evert 1936-

    Publicado 2000
    Libro

    Qualitative methods in management research
  3. 3

    Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm. por Gummesson, Evert

    Publicado 1999
    Libro

    Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm.
  4. 4

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm por Gummesson, Evert 1936-

    Publicado 1999
    Libro

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm
  5. 5

    Service quality in hospitality organizations

    Publicado 1996
    Libro

    Service quality in hospitality organizations
  6. 6

    Qualitative methods in management research por Gummesson, Evert 1936-

    Publicado 1991
    Libro

    Qualitative methods in management research
  7. 7

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy por Gummesson, Evert 1936-

    Available for University of the Philippines Baguio - Institute of Managmement.Click here to access
    Electronic Resource

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy

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